Decker, Reinhold ; Stummer, Christian: Marketing management for consumer products in the era of the Internet of Things. In: Advances in Internet of Things. Jg.7 H. 3. 2017, S. 47-70

Inhalt

2. The Internet of Things in Marketing Management
3. Research Propositions for IoT-Related Marketing Management

3.1. Customer Relationship Management (CRM)
3.2. Product Life Cycle Management
3.3. Business Model Development

4. Conclusions and Implications
Acknowledgements
References

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