Referring to objects using multimodal deictic expressions is an important form of communication. This work addresses the question on how pragmatic factors affect content distribution between the modalities speech and gesture. This is done by analyzing a study on deictic pointing gestures to objects under two conditions: with and without speech. The relevant pragmatic factor was the distance to the referent object. As one main result two strategies were identified which were used by participants to adapt their gestures to the condition. This knowledge can be used, e.g., to improve the naturalness of pointing gestures employed by embodied conversational agents.