Publishing data is more and more considered as part of the research process. While funder mandates and journal policies demand the disclosure of research data at the time of article publication there is still a lack of guidelines and workflows to reference data from grey literature. Based on multidisciplinary examples found in our repository “PUB” we present a user friendly generalized framework for interlinking research data with grey literature. This way, we are not only increasing the number of “grey” non-textual research outputs – including data publications – but also foster awareness of its sharing and re-use in scientific communities.