Academic libraries are under a severe pressure of transforming towards a novel form of information organization. Book circulation, learning space and licensing digital content continue to be core services. But the sciences and the humanities are increasingly requesting support for their novel publishing activities. Open Access in science or digital editions in the humanities, and data-intensive operations in research, e.g. data management plans, research software support or data curation and preservation services become mission critical. Thus, in order to stay the central partner for academic information within the institution, libraries need to change. But how fast could libraries possibly change, if the existing services were also to be continued, particularly considering that budget increases are rare? Experiences at the State and University Library Göttingen (SUB) shall elucidate opportunities and challenges.