TY  - JOUR
AB  - This report from an ongoing research project summarizes experiences with addresses from commercial direct marketing firms. Mai1 surveys are easily and quickly done with such direct marketing (DM) addresses (especially in cooperation with mailing firms) at much lower costs than other forms of surveying. However, DM-addresses can also be used for telephone and face-to-face interviews. A particular characteristic of these addresses is the fact that they can be merged with socio-demographic information from other sources. Within a mail survey, information about the purchasing power of private households was used to draw a disproportionally stratified sample that overrepresents low income households. According to the data about household income in the questionnaires, this sampling strategy of overrepresentation was successful. All addresses were obtained from official telephone directories which our experience shows, do not cover all private addresses of the corresponding geographical region. This is especially true for the "new" states where the telephone density is still low. Additionally specific precautions have to be taken during field work because of the overrepresentation of male persons with (telephone) addresses.
DA  - 1995
KW  - Armut
KW  - survey research
KW  - Soziologie
KW  - Stichproben
KW  - Umfrageforschung
KW  - poverty
KW  - sociology
KW  - sampling
LA  - ger
IS  - 37
M2  - 163
PY  - 1995
SP  - 163-187
T2  - ZUMA-Nachrichten
TI  - Erfahrungen mit Direktmarketingadressen: Bevölkerungsumfragen im unteren Einkommensbereich
UR  - https://nbn-resolving.org/urn:nbn:de:0070-bipr-16744
Y2  - 2024-11-22T03:20:52
ER  -