TY  - JOUR
AB  - The mechanisms by which mood states influence attitude judgments in persuasion settings are delineated in terms of current dual-process theorizing. With an emphasis on mechanisms that may operate when the evaluative implications of message content are ambiguous. In a preliminary test of hypotheses concerning such circumstances, college-aged subjects were put into a happy or sad mood and then read a message containing unambiguous strong, unambiguous weak, or ambiguous arguments, which was attributed to a highly credible source (heuristic cue) When message content was ambiguous, sad (as compared to happy) subjects' attitudes were more influenced by heuristic processing, and their message-related thoughts were biased by the heuristic cue. These and other results are discussed within a dual-processing framework, and compared to other social cognition theorizing on the impact of affect on social judgment.
DA  - 1994
DO  - 10.1002/ejsp.2420240115
LA  - eng
IS  - 1
M2  - 207
PY  - 1994
SN  - 0046-2772
SP  - 207-221
T2  - European Journal of Social Psychology
TI  - The role of mood and message ambiguity in the interplay of heuristic and systematic processing
UR  - https://nbn-resolving.org/urn:nbn:de:0070-pub-17791220
Y2  - 2024-11-22T07:00:12
ER  -