TY  - THES
AB  - Identical services are difficult to position in a market economy. The health sector in the German speaking countries is more and more developing to a market, and the services are more or less identical, of unknown quality, since there is not the same tradition of quality assurance and management like in the Anglo-American or Scandinavian countries or the Netherlands. Until there are valid and reliable quality data and also if there will be more or less equal quality data and prices, the competition can be fought through other services. Industry knows and practises value-added services to promote their goods. These are offered voluntarily and help to sell the main product. But what are the comparative services in a service branch like the health setting? How can these services be defined and managed? Can these services on the one hand side be useful for the single institutions to maximize profit and secure the own existence? On the other side - how can these services be useful in a public health perspective, add value to the system? That's the content of this work, which was accepted by Bielefeld University School of Public Health, WHO Collaborating Center, as a doctoral dissertation in summer 2005.
DA  - 2005
KW  - Dienstleistung
KW  - Sekundärleistung
KW  - Marketing
KW  - Strategisches Management
KW  - Wettbewerbsstrategie
KW  - Krankenhausverwaltung
KW  - Krankenhausmanagement
KW  - Wettbewerb
KW  - Gesundheitswesen
KW  - Krankenhausmarkt
KW  - Value-added services
KW  - Hospital
KW  - Management
KW  - Strategy
KW  - Germany
LA  - ger
PY  - 2005
TI  - Value Added Services und deren Management im Krankenhaus
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:361-7767
Y2  - 2024-11-24T02:36:12
ER  -