Titelaufnahme
Titelaufnahme
- TitelTowards a phenotype of the amphibious company : an illustrative case from the chemical industry
- Verfasser
- Enthalten inJournal of Business Chemistry, H. Journal of Business Chemistry, S. 5-16
- Erschienen
- AnmerkungSection "Research Paper"
- SpracheEnglisch
- DokumenttypAufsatz in einer Zeitschrift
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Abstract
The paper explores the phenotype of the amphibious company, which is intended as the fittest economic species in today’s hypercompetitive business arenas and hence the most likely to survive and prosper. Four behavioral traits are proposed and discussed as distinctive of amphibious companies: doing different jobs good, diversifying in multiple market arenas, brokering and bridging across business networks and absorbing knowledge from the outside. The paper illustrates these arguments through a paradigmatic case study of an Italian firm operating in the chemical industry, which has been able to survive a challenging crisis by adopting an amphibious behavior.
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