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  • Titel
    Systematically creating coincidental product evolution : case studies of the application of the Systematic Inventive Thinking® (SIT) method in the chemical industry
  • Verfasser
    Stern, Yoni ; Biton, Idit ; Ma'or, Ze'ev
  • Enthalten in
    Journal of Business Chemistry, H. Journal of Business Chemistry, S. 13-21
  • Erschienen
    2006
  • Anmerkung
    Section "Research Paper"
  • Sprache
    Englisch
  • Dokumenttyp
    Aufsatz in einer Zeitschrift
  • URN
    urn:nbn:de:hbz:6-63679554564 
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Abstract
  • The article shows the need for an unconventional innovation methodology within the field of new product development (NPD). Systematic Inventive Thinking (SIT) is such a method which has been applied successfully in the chemical industry. An overview of the method, together with case studies from the industry, demonstrates the value of this departure from traditional thinking and other, more widespread, innovation methods.
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