Past research suggests that attitudes towards severity of punishment are affected by crime-specific factors. The impact of such factors has usually been investigated by between-subjects designs. The studies reported in this paper are based on within-subjects designs, using conjoint analysis for data collection and analysis. Study 1 employs a rape scenario for investigating the impact of the victim-offender relationship and of victim characteristics. Study 2 uses a theft and an assault scenario for analyzing the influence of several offender and crime characteristics on sanctioning.