Innovative firms evolve, positions shift, and markets realign due to the dynamics of innovation. The role of innovations in reconfiguring markets and economies is well understood. The schools of thought that guided this understanding in erstwhile literature are based on ecological principles, institutionalism, and industrial economics. Whatever the side of human ecology, population ecology or industrial economics, all agree that new entrants disrupt incumbents on both a spatial, a temporal, and a magnitude basis. The Marketing Science Institute‘s research priorities highlight the term ankle-biters. Further research into this term in different databases revealed very few publications. This study is therefore a modest attempt to add value towards the understanding of the term, „ankle-biters,“ by tracing the etymology, understanding the significance, integrating it into current contexts, and adding to the body of knowledge associated with the term. In 2018, the term „ankle-biters“ gained massive traction in the business world. In order for firms to evolve successfully in business, there needs to be convergence and encapsulation of fine touch points, which limit the ankle-biters‘ ability to destabilize the existing business model. A firm in the Technology sector can facilitate this understanding (since technology is the biggest disruptor) which faces numerous ankle-biters in different configurations. We need to devise a classification mechanism that facilitates a coherent, structural understanding of ankle-biters.