TY  - JOUR
AB  - In a time of increasing market pressure, managers value innovations as a precious currency. While shifting the focus away from incremental innovations at the level of molecules, companies in the chemical industry should consider a more systematic approach to the development of ideas during the innovation processes. However, solely aligning all research activities with the upcoming megatrends for the industry is not sufficient. This article empirically demonstrates the strategic relevance of Design Thinking as a method to not only overcome typical barriers in the innovation process but also to guide stakeholders through all iterative stages required for innovation.
AU  - Waerder, Benedikt
AU  - Stinnes, Sigrid
AU  - Erdenberger, Oliver
DA  - 2017
LA  - eng
IS  - Journal of Business Chemistry
M2  - 41
N1  - Section "Practitioner’s Section"
PY  - 2017
SP  - 41-50
T2  - Journal of Business Chemistry
TI  - Design thinking as driver for innovation in the chemical industry
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:6-61269732754
Y2  - 2024-11-22T06:44:42
ER  -