TY  - JOUR
AB  - Marketing and R&D strategies need to be aligned to increase the return from investment in new technologies. Various portfolio techniques have been widely used to support strategic planning. A new portfolio approach integrating market and technology portfolios to support market-oriented R&D planning is developed. The integrated portfolio is based on objective market and patent data and empirical evidence that the respective portfolio dimensions impact a company’s business performance. This contributes significantly to the relevance of the proposed integrated portfolio approach for strategic planning. It is tested in a practical application in the chemical industry. Based on these experiences, a set of recommendations for the effective use of the integrated portfolio for market-orientated strategic R&D planning is derived.
AU  - Ernst, Holger
AU  - Fabry, Bernd
AU  - Soll, Jan Henrik
DA  - 2004
LA  - eng
IS  - Journal of Business Chemistry
M2  - 2
N1  - Section "Research Paper"
PY  - 2004
SP  - 2-13
T2  - Journal of Business Chemistry
TI  - Enhancing market-oriented R&D planning by integrated market and patent portfolios
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:6-45649652072
Y2  - 2024-11-22T09:15:55
ER  -