TY  - GEN
AB  - In this article we have two purposes. One is to report research on age stereotypes in different age groups and to give evidence for an age-related shift from a negative aging stereotype in younger years to a more balanced view of aging in the later years of life. The second purpose is to introduce a new technique to study stereotypes. In recent years, a series of studies (e.g., Perdue & Gurtman, 1990; Rothermund, Wentura, & Brandtstädter, 1995) were published using variants of the semantic priming paradigm to study stereotypes. Typically, these techniques are constrained to examine trait-trait-associations (e.g., old-forgetful). Here, we want to introduce a semantic priming technique with whole sentences as primes to examine somewhat more complex semantic units, i.e., beliefs about persons in contexts.
AU  - Wentura, Dirk
AU  - Holle, Kirsten
AU  - Komogowski, Daniela
DA  - 1999
KW  - Ageism
KW  - semantic priming
KW  - evaluative priming
KW  - stereotypes
KW  - response times
LA  - eng
N1  - Berichte aus dem Psychologischen Institut IV
PY  - 1999
TI  - Age stereotypes in younger and older woman: Analyses of accomodative shifts with a sentence-priming task
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:6-44139556084
Y2  - 2024-12-26T18:13:55
ER  -