TY  - GEN
AB  - The importance of personal values has usually been investigated by ranking or by rating procedures. We used an alternative approach in a series of online studies: Subjects received a total of 45 graded paired comparison tasks. On each trial, two of the ten value types proposed by Schwartz (1992) were presented. Subjects were asked to indicate the degree to which one value type is more important than the other. To validate this approach, the resulting importance scores were correlated with scores from an online version of Schwartz' Portrait Values Questionnaire (PVQ). In addition, structural analyses, including a "weak-confirmatory" MDS approach, were conducted to examine whether and to what extent data from the paired comparison task match Schwartz' assumptions about the structure of human values. The central findings of these analyses are presented.
AU  - Bilsky, Wolfgang
AU  - Brocke, Michaela
AU  - Gollan, Tobias
DA  - 2008
KW  - personal values
KW  - relative importance
KW  - online studies
KW  - paired comparisons task
KW  - Portrait Values Questionnaire (PVQ)
KW  - value structure
LA  - eng
N1  - Berichte aus dem Psychologischen Institut IV
PY  - 2008
TI  - Online Assessment of Value Preferences by Paired Comparisons: Paper presented at the 14th European Conference on Personality, July 16-20, 2008, Tartu, Estonia
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:6-04139634320
Y2  - 2024-12-26T20:42:02
ER  -