TY - GEN AB - The purpose of the paper is to understand from a business point of view, how the move towards interactive television is not limited exclusively to technology valence, but also has a profound impact on the whole system. From the types of offer to modalities of consumption, from technological and productive structures to business models. DA - 2000-08 LA - eng PY - 2000-08 TI - Negotiations and interactions in Electronic Markets: proceedings of the Sixth Research Symposium on Emerging Electronic Markets Muenster, Germany, September 19 - 21, 1999 UR - https://nbn-resolving.org/urn:nbn:de:hbz:6-53569594700 Y2 - 2024-11-24T18:18:27 ER -