TY  - JOUR
AB  - Cooper introduced the Stage-Gate® process to structure the new product development (NPD) process in the late 1980s. Empirical evidence showed that successfully managing the NPD process helps firms to outperform their competitors over long periods of time. This indicates that appropriately managing the NPD process has become an imperative for firms. While some firms possess these capabilities succeed, many other firms lack the knowledge how to appropriately design and implement NPD processes. The NPD process must be flexible and adapted to changing market and customer requirements. Consequently, an efficient, less complex, and adaptive NPD process ensures not only a firm´s continuance but differentiates between winners and losers. For this reason, best performing firms are reinventing their NPD processes by adding elements of adaptivity, agility and acceleration to the original Stage-Gate® process, which represents a rather rigid framework. Novel approaches for the NPD process adaption have mainly emerged from literature and thus, still lack empirical evidence. However, some firms have already incorporated these elements in their NPD process. Therefore, the example of the I2P3® process is used to illustrate how a Stage-Gate® process can be adapted to the changing environment of the chemical industry. This article uniquely provides an overview of the evolution and advancements of different Stage-Gate® models and future research areas. In addition, it gives assistance for practitioners to select the right approach for their NPD process.
AU  - Smolnik, Tim
AU  - Bergmann, Thorsten
DA  - 2020
DO  - 10.17879/22139478907
LA  - eng
IS  - Journal of Business Chemistry
M2  - 41
N1  - Section "Research Paper"
PY  - 2020
SP  - 41-57
T2  - Journal of Business Chemistry
TI  - Structuring and managing the new product development process – Review on the evolution of the Stage-Gate® process
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:6-22139479631
Y2  - 2024-11-22T06:04:46
ER  -