The impact of the variance of online consumer ratings on pricing and demand - an analytical model
Elektronische Ressource, Paderborn : Universitätsbibliothek, 2016 ;
Is it always best to be on top? The effect of ad positioning on key performance indicators in search engine advertising
Elektronische Ressource, Paderborn : Universitätsbibliothek, 2016 ;To bid or not to bid aggressively?
an empirical studyElektronische Ressource, Paderborn : Universitätsbibliothek, 2016 ;