We study a model of transmission of continuous cultural traits across generations where

children learn their cultural trait from their parents and their social environment modeled

by a network. Parents can engage in the socialization process of their children by biasing

links in the network in order for their children to adopt a cultural trait similar to their own.

In this endogenous network, we study the emergence of positive and negative role models,

the existence of a steady state cultural trait, its characterization in terms long-run influence

of each dynasty, and the speed of convergence.